Optimize Your Headlines To Increase Conversions

For those of you who don't know, I'm studying marketing and advertising techniques. It's quite fascinating for me, and has many practical (and financial) benefits. A few days ago I found a very good video on how to optimize your headlines on ads and your landing page. The video is about 45 minutes long. What I particularly like about this video is that it shows the viewer not only the A/B testing that was done to prove the author's point, but shows results and thinking behind each test. If nothing else, this is a good video for learning how to properly do an A/B test. Optimizing Your Headlines: How Changing a Few Words Can Help (or Hurt) Conversion